Lunet

A growth project based on ABM and automation: the key to success.

Once you are clear about your objective and are specialized in key sectors for your business, you just need to find a way to reach your target audience and make a positive impact from the very beginning. Anticipate their problems and offer a proactive solution. This is the basis of our work done with Lunet, a Facility Services company with over 35 years of experience in the industry and a recognized track record.

Initial Analysis

Lunet is a well-known Facility Services company with proven expertise in key sectors such as hospitality, education, and pharmaceuticals. This recognition, earned over the years, has positioned them as market leaders in the regional sector.

However, they lacked a digital structure to drive their business growth at a national level.

At Ipanema, we embarked on a project based on Account-Based Marketing (ABM) and automation. By aligning with the company's growth operations, we worked towards a goal of growth and brand generation.

Additionally, Lunet did not have a data management program in place to centralize all internal operations.

Impulsando las ventas a gracias al Growth Marketing

Leaving Behind the Traditional Business Model

Our proposal involves implementing a Growth Marketing project to evolve the traditional model employed by Lunet.

The Growth Marketing methodology aims to transition to a growth-oriented business model where marketing actions and sales support take center stage.

Supporting the User Through Each Stage of the Conversion Funnel

Being known offline is not enough. Therefore, one of the primary objectives of the project is to enhance brand image and positioning as experts in key sectors where Lunet has demonstrated experience. We focus on understanding the pain points of our target audience and guiding them through each stage of the conversion funnel in a non-invasive manner.

Turning Prospects into Qualified Sales Opportunities

Thanks to automation and the protocols implemented with the sales teams, we work on qualifying and impacting prospects until sales opportunities are detected for conversion.

Improving Internal Processes

On the other hand, data management internally has benefited from using HubSpot, a CRM that has enabled the team to be more operational, save time on management, standardize processes, and, most importantly, improve conversion rates.

The Result:

Improved conversion rates
Enhanced brand positioning and recognition
Higher quality traffic
Optimization of internal processes

About Lunet Facility Services

Lunet Facility Services is a comprehensive service provider with over 35 years of experience in the industry. It offers a wide range of services across various sectors through its effective management. Its solutions enable clients to outsource services with a professional partner while saving costs and time.

Lunet provides an integrated management system, consistently emphasizing sustainability and quality. To support this commitment, the company holds four ISO certifications.

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